Microsoft today introduced Bing, a new search experience and consumer brand, outlining a new approach to helping customers use search to make better decisions. This “Decision Engine” approach focuses initially on four key user tasks and related areas: making a purchase, planning a trip, researching a health condition or finding a local business.

A New Engine to Meet Customer Needs: Microsoft wanted to peel away the layers standing between a user and information thus they wanted to remove the element of luck so often required to find what you’re looking for the first time around. Microsoft also wants to help users harness that information and take it to the next level: making informed decisions.

Microsoft Corp. state that 'Bing's' highlights include:

    First, a great decision engine needs to deliver great results. The fundamentals still have room to grow.
   Second, a great engine delivers a more organized experience.
   Third, an engine of today should simplify tasks and provide insight to inform the many decisions users have to make.

Be sure not to miss the experience at bing.com